Lying is not a one-off event
Lessons on how to ruin a good business
JP Morgan loses millions in fraud case
Lessons from OceanGate's Tragic Dive
SpaceX and Elon Musk: Man in the Moonshot
The calculated risk of going for the upside
There is risk when reaching for that upside
Why we must always measure twice
If Google can't create Moonshots, who can?
#TaylorSwift #TravisKelce #AaronRodgers #JeffBezos
When banks loan you too much money, it’s their problem
Back it up with data like Starbucks did
